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The Evaluation on Customer Journey (Accessibilities (MBK (Easy to access…
The Evaluation on Customer Journey
Accessibilities
MBK
Easy to access (BTS, Taxi and Walking)
Some sellers can speak English
Hard to get information
Bangkok Art and Culture Center
Easy to access (BTS, Taxi and Walking)
Most sellers can speak English
Easy to get information
Siam Discovery Center
Easy to access (BTS, Taxi and Walking)
Staff can speak English
Easy to get information on official website
Siam Paragon
Easy to access (BTS, Taxi and Walking)
Staff can speak English
Easy to get information
Facilities
Siam Discovery Center
Creative and clear signboard
space for rest
Adequate and clean toilets
Elevator and escalators
Food and drinking corner
Adequate bins
Attraction for taking photo
Adequate ATM
MBK
Elevator and Escalators
Inadequate bins
Inadequate space for rest
unclear signboard
Bangkok Art and Culture Center
Adequate and clean toilets
Spacious elevator and escalators
Spacious space for rest
Restaurants with special decorations
Clear signboard
Adequate bins
Children corner in library
Siam Paragon
Clear signboard
Spacious elevator and escalators
Adequate bins
Adequate space for rest
Attraction for taking photo
Adequate ATM
Adequate and luxury toilets
Food and drinking mall
Problems and Suggestions
Siam Discovery Center
Problem
Few zone and activity provided for children
Solution
Design zone and activities for children
MBK
Problem
Inadequate facilities (toilets, rest zone, bins and food corner)
Unclear signboard
The layout of shops is messy
Solution
Increase basic facilities (toilets, rest zone, bins and food corner)
Provide obvious and clear signboard
Shops should be categorized
Bangkok Art and Culture Center
Problems
Posters and brochure are only in Thai
Staffs do not speak English during the performance
Operating time in the official website is different from actual operating time
Solution
All information should be provided English version
Ensure all staff can communicate in English
Ensure information accurancy
Siam Paragon
Problem
Few Thai restaurants
Few zone and activity for children
Solution
Increase Thai restaurants and Thai products
Design zone and activities for children
Souvenirs
Siam Discovery Center
Various brands
Expensive price
Mixed style
MBK
Various products
Reasonable price
Almost authentic style
Bangkok Art and Culture Center
Various handcarifts
Some souvenirs are expensive
Almost authentic style
Siam Paragon
Various brands
Reasonable price
Mixed style