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Tools For Design Thinking (Customer Co-creation (What? (Engage a customer…
Tools For Design Thinking
Customer Co-creation
What?
Engage a customer as a partner in the development of new business ideas.
Why?
Value enhencing, risk reduction approach. Analysis of ROI and helps to pick up the best. Customer-centric approach reduces time and cost.
When?
The sooner the better.
How?
Select a diverse group of customer, use visual aids, discuss and build.
Prototyping
Why?
Access emotions and emphasize expreiences.
When?
Everywhere in the design process.
What?
Creation of visual manifestations of concept using storyboards, user scenario, experience journeys, etc.
How?
Identify audience, create a storyboard, set the scene, introduce a character and communicate.
Assumption Testing
What?
Testing weather a assumption is true with the given data.
Why?
Minimize risk and expenditure by market testing only those concepts that pass the
first set of thought test.
When?
Multiple stages in the innovation process.
How?
Layout generic business test- value, execution, scale, and defensibility test. And move fwd with other tests in place.
Story Telling
Why?
Access emotions and emphasize experiences.
When?
Everywhere in the design process.
What?
Weaving together ideas and bits of information rather than laying out of the discrete series of points.
How?
Identify audience, create a storyboard, set the scene, introduce a character and communicate.
Learning Launches
When?
Extention of co-creation process, asking a customer of put their money as well in the idea.
How?
Build a 3d working model, organize a team, list all tests and assumption, reach out to the customer, sell the product and observe.
Why?
Test the underlying assumption of new growth concept. Reduces the risk, realtime data.
What?
Experiments conducted in the marketplace quickly and inexpensively, it is a learning exercise, not a selling.
Mind Mapping
Why?
Helps in generation of ideas.
Design oriented focus on exploration and dialog.
When?
When we have enough data.
What?
Organizes and Links together insights, ideas and theories.
How?
Writing the central idea, connecting related thoughts and ideas, add information and sub information in form of words, colors, pictures etc.
Rapid Concept Development
Why?
Look at current realities and problems to create a new future.
When?
In between exploration stage and experiment stage.
What?
Using the insights and design criteria to develop business oppurtunities.
How?
Focus on the customer, keep pushing deeper, question your assumption, generate ideas and make a note of it.
Journey Mapping
What?
Tracing Customer Experience
Record Emotional Highs and Lows
Aim to highlight customer pain point and spark innovation.
Why?
Misjudge Customer's Needs.
Uncover Hidden Needs.
Deep Understanding of the problem.
When?
During Exploration Phase
During Later Phase.
During Concept Development.
How?
Select Customer, layout journey, Interview, Identity High and Low
Value Chain Analysis
Why?
Identify attractive places to play.
Defend against vulnerabilities.
Creating values for customer.
When?
Exploration Stage.
What?
Understand organization intreaction with value chain partners.
produce, market and distribute.
How?
Draw Value Chain.
Group Strategic cluster of activities.
Analyze the competition, key players, values created etc.
Work backward from end point.
Visualization
Why?
Reduce the possibility of unmatched mental models.
When?
Anytime.
What?
1.Vivid Description of Ideas
2.Imaging
How?
Whiteboard Markers
PPT
Softwares
33075, Dibyanshu Sekhar