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Innovations That Customer Don't Know They Want (How? (Look at the…
Innovations That Customer Don't Know They Want
Companies That Did It
Apple
Organize music and reduced piracy by Ipod and itunes
Nintendo
MEMS chips transformed gaming exprience- Virtual immersion exprience.
Swatch
Use quartz technology and made watch a fashion accessory
Philips
Redefined healthcare experience by innovating CT scan and MRI- customer
centric.
Big Idea
Traditional
Companies look for technologies, that will better serve the needs of the existing
customer
Unconventional Approach
Understands how technology could be used to address needs, that customer may not realize they have.
How?
Look at the whole user exprience
Find forward looking researchers.
Search outside the network
Interviewing actuals diversified users
Putting up all together- observations, insights, user experience, technology etc
Question to ask?
Technology Substitution
“Can we substitute this for an old technology to
better address customers’ existing needs?”
Technology epiphanies
“Will this new technology enable us to create products and services that people find more meaningful than current offerings? Will it transcend existing needs and give customers a completely new reason to buy a product?”
33075, Dibyanshu Sekhar