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Print Assessment Ads (Video (Text and motion graphics (How-to, Benefits,…
Print Assessment Ads
Video
Talking Head style
Terry talks about benefits
ainsley talks about benefits
easy to sign up
personalized attention
work hard to get you best deal
Dramatization
crappy printer
Huge Print Bill
Terry shows up!
Friend mentions it.
How To
Show how easy it is to sign up
walk through the steps
Try to make it a litte silly
"If you're not sure what your name is, check your wallet." etc.
Text and motion graphics
How-to
Benefits
Ease-of-use
Infographic
Show how much some have saved
sales pitch at the end
talk about general printing info
talk about general printing finance
Sales pitch comes at the end
Text Based Ad
LinkedIn
Keep it Short
Use an image
talk about business
Saving time
saving money
being more productive
very efficient process
Clear CTA
Make sure form is easy to fill out
make sure it is clear what they are getting
Facebook
Keep it short
Clear CTA
Our benefits
Include Photo
Appeal to Lifestyle