Please enable JavaScript.
Coggle requires JavaScript to display documents.
4.4 Market Research (Sampling methods (Quota sampling (This involves…
4.4 Market Research
Sampling methods
-
Quota sampling
This involves segmenting a given population into a number of groups that share certain characteristics (mutually exclusive sub- groups ) such as age or gender
Random sampling
In this case every member in the population has an equal chance of being selected as part of the sample by a system such as a computer
Stratifed sampling
In this method the target population is made up of many different groups who are subdivided into segments or strata that share similar characteristics
Cluster sampling
This is an appropriate method to use when the population is geographically dispersed. This will involve selecting a group from each region (cluster) and then taking a random sample from the clusters
Snowballing
This is a process of sampling that involves surveying the first group or individual who then suggests other groups or individuals who could participate, and so on
Convenience sampling
This is a sampling technique where groups are selected based on their easy access and proximity to the researcher
-
-
-