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Industry Analysis (Option 1) (2. Theoretical Foundation (3. What is Value…
Industry Analysis (Option 1)
1. Introduction
1. Problem Statement
Web Industry
Technological Disruptions
-- Threatening / Changing Business
3. Methodology
Industry Analysis
-- Porter's Five Forces Analysis
-- Value Chain Analysis
-- What does the industry say? (blogs, articles, literature, surveys, inverviews) --> 2 perspectives (companies and customers)
-- What defence strategies do exist? (literature)
-- How can these strategies be applied to the web dev. industry?
4. Limitations
Swiss market
...
2. Goal of the thesis
Analyse the Web industry
Identify defence strategies for web development companies
2. Theoretical Foundation
3. What is Value Chain Analysis
5. What defence strategies do exist?
Literature
Could include survey results
2. What is Porter's Five Forces
4. Usage of surveys
5.1 How can they be applied to the web development industry?
Evaluation based on prior results
1 Definitions
Web development
Technological Disruption
Website Builder
3. Findings and Discussion
1. Porter's Five Forces Analysis
Secondary research
(Survey results)
2. Value Chain Analysis
Secondary reserach
(Survey results)
4. List of defence strategies
Secondary research
(Survey results)
4.1 Suggestion of defence strategies for web dev. companies
3. What does the industry say?
Secondary research
(Primary research)
4. Conclusion