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Communication (External methods (Email (Drawbacks can contain errors …
Communication
External methods
Email
Drawbacks
can contain errors
sent to wrong people
may not be seen
use to write formal letters to stakeholder
Benefits
cheaper than letters
fast
can keep record , save
Letters
use to communicate with stakeholders and deal with feedback
Benefits
Look professional
good for business image
shows time , effort and thought
Drawbacks
time consuming
cost money
letter are not written well give business bad image
Advertisements
Benefits
large amount of stakeholder can see
-improve business image
Drawbacks
can be expensive
may not be seen by target customer
Websites
Benefits
cheap
allow stakeholder to communicate with business
done well can improve business reputation
Drawbacks
customer concerned with internet security
need to be maintained which could increase cost
there is a lot of website so this may not seen by potential customer
Telephone
Benefits
cheap and easy
call centres can be used to handle customer questions and complaints
Drawbacks
may take a long time for stakeholder to get connected to a person
poor connections or dropped call might occur
Video
Benefits
good for people who need to talk face to face but not in the same place
cheaper than cost of transport
Drawbacks
require techonology
difficult to find time where best suits both
can have poor video quality
Newsletter
Drawbacks
some stakeholder might not see it
important details might be missed
Benefits
effective way to reach a lot of stakeholder
give business good image if done well
Help to highlight important business activities and accomplishments
Text messages
Benefits
cheap
can update important information to stakeholder as soon as possible
Drawbacks
can be misunderstood
people may change phone number
Social Media
Benefits
quick , specific , accurate and efficient
can improve a business image if done well
Drawbacks
old people may not know how to access
not appropriate in areas with limited internet or cell phone
How to communicate in the most effective way ?
type of communication method best fit the situation
need of receriver
whether follow up is needed
Effective communication can
Improve in efficiency
more satisfied staff
Internal
written methods
Memorandum ( Memo )
short message that contains key information. Sent as a reminder
Benefits
Quick and easy
Don't need personalized
Drawbacks
Can get lost
Don't know if receiver received or not
Fax
Written documents and images can be sent by phone . Receiver print out the message and useful for departments that are far from each other
Benefits
Quick way to send a paper that is long distance
Drawbacks
unreliable
not all businesses have fax machine
Report
use to finalising projects or can be use for new products or ideas
Benefits
Look professional
give insight into new ideas
Drawbacks
Include a lot of information
Time consuming
Letter
Use to tell a important and formal information to receiver .
Benefits
Private
template can be used for more than one person
Drawbacks
can be used as evidence against business
Need time to write then sent it to post office
might get lost
Newsletter
summarise events and key information to employees
Benefits
contain a lot of information
can highlight success
Drawbacks
May not be read
might be costly to produce
Poster
Key information is presented in a clear way with pictures. Used to promote event
Benefits
quick and easy
Seen by many people and usually cheap
Drawbacks
Can be confusing
Not enough information
some may not see it
Email
Benefits
Quick and easy
Sender can guarantee delivery
important form of communication for formal communication
Drawbacks
some may not check email
respond to email take time
need wifi
Verbal Method
Meetings
People can talk face to face usually an agenda (list of discussion points ) and minutes ( summary of meeting ) are used
Benefits
decisions make efficiently
many opinions expressed
Drawbacks
Time consuming
People absent will miss it
no records of what have been said
Telephone
talk on phone to another person
Benefits
quick and direct
allow communication between people who are far apart
receiver definitely receive messsage
Drawbacks
Service can be unreliable
not always answered