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Key Factors Affecting Consumer Decisions (Age (Babies and adults have…
Key Factors Affecting Consumer Decisions
Age
Babies and adults have different tasks and jobs to do so they would want different items
Babies cannot really choose what they want while teenagers will probably want whatever is trending
Gender
Females like different items and colours to males
Stereotypes may affect the products being put on the shelves e.g. girls like fairies and boys like trucks
Environmental
Finance
Things may be too expensive so the consumer may get a loan
The consumer may have to save for a long time to get the item that they need/want
Marketing
Customers are influenced by powerful figures e.g. professional sporters
Disclaimers are spoken in fast and high pitched voices so customers may not fully hear what it said
Convience
How far away the store is
if the item is able to be delivered to the customer
Service
Pre-Sales and After-Sales
Attitudes of Employees
Price
How much the product is
If it the cheapest option out of many stores