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Consumer Decision Making Factors (Price (Consumers want a product that is…
Consumer Decision Making Factors
Price
Consumers want a product that is the best value for their money.
People usually buy products that are cheaper.
Service
If a company has good service, you feel that you are important.
Service can persuade you to buy a particular product.
Marketing
Companies advertise their products with marketing campaigns which can persuade customers.
Marketing campaigns can persuade consumers to buy a particular product.
Gender
Men would want to buy things such as sport equipment and computers.
Females would want to buy makeup and accessories.
Age
Young children will want different products compared to adults.
Kids would want toys where as a teenage boy might want a video game.
Finance
People decide what they want to buy depending on how much income they receive.
People can take out loans.
Enviromental
People may avoid to buy products that come with packaging that affect the environment.
People may buy packaging with less amount of packaging.
Convenience
People are limited on time and want their shopping to be convenient.
Travel time and shopping hours are important for many people.