Commerce Task 2.18
Service
Price
Convenience
Marketing
Gender
Age
Finance
Environmental
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Good sales service makes you feel you are a valued customer and, consequently, you will keep buying that product or going back to a particular store.
Poor service can have the opposite effect
Consumers want the best value for their money: that is, they want to pay the lowest price for the best quality.
Price is one of the main factors affecting consumer decisions.
Convenience has many meanings for consumers, such as travelling time to a retail outlet, the number of stores located within one shopping complex or suitable shopping hours.
factors will influence when, where and what consumers buy. Nowadays, convenience also relates to being able to shop online or to have access to an app.
As consumers, we are constantly exposed to all aspects of marketing. The average consumer is exposed to an estimated 500 marketing strategies (mainly some form of advertising) every day
New products are released onto the market and advertised. If the marketing campaign is successful, consumers will be influenced into thinking they need this product.
The influence of gender on consumer decisions is best displayed by the products advertised in catalogues for Mother's Day and Father's Day: mum gets the iron and dad gets the cordless drill!
a person's gender influences some types of purchase. For example, female consumers spend more on cosmetics than males.
By the time you are 18, a car becomes an important want. Later on, you might wish to buy a place to live in and when you are older and have retired, you may want to go on a world trip. Our wants change over time.
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After careful consideration, you might decide to take out a loan — organise finance — to purchase the good. The cost of the borrowed money, the interest rate, and the ease with which the finance can be arranged will influence your spending decisions.
With increasing community awareness of environmental pollution, many consumers are becoming more aware of the problems caused by throwaway packaging. You therefore may be influenced to purchase a product that has minimal packaging or packaging that can be recycled.
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