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Habitat: WILD Marketing plan (WEBSITE (create a minimalistic designed…
Habitat: WILD
Marketing plan
YOUTUBE, video ideas
drone view of the property video
behind the scenes tour of a day in the life of our vet
meet the wolves video
meet the biologists and an explanation of their research
invite influencers and film their experience
documentary series: wolves before and after
appeal to peoples emotions with sad beginnings then happy endings
INSTAGRAM
make posts every 3/4 days
quote of the day every Wednesday (hump day)
emphasis of holidays
specials on for Christmas, halloween and valentines day
meet our staff collage
meet the wolves
new photo every Monday, keep people coming back/excited
offer contests
kids colouring contest
photo contest inside the sanctuary
naming contest for our new cubs!
INTERNET
Search engine optimization
google ads
facebook ads
instagram ads
FACEBOOK
provide a space where people can ask questions and comment
fast response time to messages and questions posted on wall
share memes!
TOURISTS
Contact hotel concierge
offer free visits to hotel concierge so they can experience it first hand!!
distribute brochures and material to hotels in Vancouver and Whister
have brochures available on the ferry
advertise on travel websites
Connect with travel bloggers
TRIPADVISOR
create incentive to give us a review
any feedback is good feedback
want to be continuously improving
free coffee voucher for a review
provide wifi in the lodge so its easier!
have the review page pop up when you connect to wifi!
PROMOTIONS
Partner with local businesses
Clothing in the gift shop made my local artisans
offer authentic aboriginal jewelry and crafts
partner with other tourism companies in the area to create a "package deal"
sponsor childrens teams!
sponsor fundraisers in the community
offer Family packages
offer a BC resident price
create a shuttle that takes you from whistler and Vancouver to the sanctuary
Happy Wolf awareness day!! Admission is free this week only
WEBSITE
create a minimalistic designed website
website needs to be very educational
clear pricing and hours
full description of the activities and review from guest
waiver form download
SEO optimized
weekly updates/blog posts (also SEO optimized)