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Marketing Segmentation (Demographic Segmentation (Life Stage (Infant,…

- - - - Wet
      - Monsoon
    - - Tundra
    - - Arid
      - Semi arid
    - - Mediterranean
      - Marine
      - Humid Subtropical
    - - Warm Summer
      - Cool Summer
      - Subarctic (Boreal)
  - - - Under 1,200
    - - Over 75,000
  - - - 210 DMAs in US
  - - - Indianapolis Area, Indianapolis, Carmel, Fishers, Avon, Plainfield, Center Grove
    - - 10,000-50,000 people
        EX: Richmond, IN
    - - Counting of city's population
- - - - $15,000-$24,999
        
        $25,000-$34,999
- - - - Person rarely buys the product.
    - - Person regularly buys the product
    - - Person buys the product very often
- - - - a person who experiences
    - - a person who thinks deeply and seriously
    - - a person who believes that a specified thing is effective, proper, or desirable
    - - a person who introduces new methods
    - - to exert much effort or energy
    - - Segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior.
  - - - a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs.
    - - set of geo-demographic segments for the United States
  - - - resulting from or relating to an irresistible urge, especially one that is against one's conscious wishes
    - - an outgoing overtly expressive person.
    - - fond of company; sociable
    - - ready or likely to attack or confront
    - - Having strong desire and determination to succeed