Please enable JavaScript.

Coggle requires JavaScript to display documents.

4.5 THE 4 Ps - PRODUCT, PRICE, PROMOTION, PLACE (PRODUCT (BOSTON…

- - - - promotes instant recognition
      - differentiate company
      - aids in employee motivation
      - generates referrals from customers
      - increase customer royalty
    - - family branding
      - product branding
      - company/corporate branding
      - own-label branding
      - manufacturers' brand
  - - - protection/function
      - attracting customers
      - promotion and info
      - differentiation and brand support