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4.4 MARKET RESEARCH (Sample size and sampling methods (quota sampling…
4.4 MARKET RESEARCH
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Ethical considerations
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researches should be sure their own personal biases and opinions dont get in the way of interpreting the results
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researches should not take advantage of easy-to-access groups of people simply because they are easy to access
Why?
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assess most favoured designs, flavours, styles, promotions and packages for a product
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process of collecting, recording and analysing data about customers, competitors and the market