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Virtual and Augmented Reality Will Reshape Retail (development strategy…
Virtual and Augmented Reality Will Reshape Retail
unusual about shopping
time
distance
VR and AR with retailers
stores of future
personalized customer experience
order funiture on spot
profitability on AR and VR
be the lead in this technology
hot
raising big equity financing
development strategy
VR
simulated world
stand-alone technologies
connect it to the business model
ability to personalize an experience
AR
overlays virtual elements onto the real world
any smartphone can be a platform for AR
in-stone or out-stone
In-store: traditional shopping environment
Out-of-store: at home, from a distance, from another physical
location
establish the value proposition
explain how the application solves the consumer’s problems
naturally extends the brand’s connection to the consumer