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25 Positive Emotions in Human-Product Interaction (Research Outcome (6…
25 Positive Emotions in Human-Product Interaction
Research Outcome
affection
love
admiration
dreaminess
assurance
courage
pride
confidence
aspiration
lust
desire
worship
animation
surprise
energized
interest
inspiration
enchantment
fascination
enjoyment
euphoria
joy
amusement
optimisim
hope
anticipation
empathy
kindness
respect
sympathy
9 Emotional Types
25 Emotions
based on 385 emotions
700+ case studies
Implication of Research
measurement / chart for design
brand identity
vocabulary of emotion
Think beyond object and design for particular human-product interaction or for activities
human-human interaction that are facilitated or stimulated by the product
gratification
relaxation
relief
satisfaction
6 Main Source of Emotion
#
Object-focus
material qualities of the product.
Meaning-focus
meanings associated with the product.
Interaction-focus
interactive qualities when using the product.
Activity-focus
activity enabled or facilitated by the product.
Self-focus
ourselves; the effects of using or owning the product on others.
Other-focus
Positive emotions evoked by the effects of other people’s activities on ourselves
Current studies
Terminology of Emotion
too concise
handful
too comprehensive
extensive list
language experts
unusual words
Emotional layers
Super-ordinate
Basic
Subordinate
Don Norman's 3 level of design
Visceral
elicits immediate and powerful responses that are involuntary and subconscious
Behavioural
users form their perceptions of a particular product through use
Reflective
meaning for consumers; it accounts for how consumers maintain an innate sense of identity through the consumption of the product over time.
Research Process
1st stage
2nd stage:
3rd stage
Categorising Emotion Types
:
Clustering Emotion Words under
Emotion Types
Thought tendency
Appraisal
Arousal
Assembling an Overview of Positive
Emotion Words
Effect of Emotion
Behaviour
Psychological
Social
Intellectual