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WEEK 3 (Ricardian Rents (resource based view) (Firm structure matters…
WEEK 3
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2. Alignment
Internal
Do the processes, people, and system reinforce each other to build the capability?
External
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VRIN analysis
Valuable, Rare, Inimitable, Non-substitutable
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How to build capability?
Acquired from others
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alliances, associations, corporate venture
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