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Protecting Irish beef sector from hard-hitting by Brexit (Main players…
Protecting Irish beef sector from hard-hitting by Brexit
opportunities
New markets like: East Asia and Europe, Russia
Changing consumer perception towards bovine meat
Establishing production sites in UK, exporting live animals from Ireland and processing in UK
Story based approach to attract new consumers
adding nutritional benefits of beef to consumers
Adding sustainability and Green environment issues with the production
Acquiring non meat eaters or chicken eating segment of market
New investors in the sector
Main players
innovative supply chain
collaboration with foreign importers and food producers and suppliers
Improvement in processing techniques
advertisement campaigns
New recepies
sponsoring for healthy campaigns or food TV shows.
Targeting places which attracts large crowd, could be new recipes with add ons in pubs, bars, coffee houses
Extensive market research to explore possible consumers needs and market trends.
Engaging with food development institutions and nutrition department
Hunting the best leaders in food innovation sector and look for consultancy or guidance to improve
Creating popular brand image in foreign countries
Education
importance of beef
New recepies
Video based cooking classes
Educating farmers to use Grass feed stuffs and that too grown without using chemicals
Processors should not be using unnatural additives or preservatives
Training for entrepreneurs
Restaurants at tourist sites should work as an ambassador for Irish beef and serve the tourists the best possible beef dishes
Story telling with beef to generate interest
Skill development of producers and processors
Exploring new markets through Bord Bia, Tegasac
Involvement of NGO in developing the beef industry like AHI, ICBF
Quality enhancement
improving nutritional benefits
targeting same set of consumers with new and innovative food techniques and products
Adding sustainability and natural factors to the feeding system of cows
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Government policies
Providing financial facilities to entrepreneurs
Exclusive political relations with American, Asian and European countries to reduce border taxes and improve transaction of beef
Softening the cross border rules for other countries especially export to reduce tariffs on exporting
minimizing the effects of Brexit
Assistance for SMEs to explore world markets and establish supply chain globally for Irish beef
Funding SMEs to use automatic machines in production and less depending on labors
Fund support to young butchers and agricultural farmers and dairy owners.
CAP support in training the young farmers to become large scale farmers
defragmenting the irish farming sector and promoting formation of new cooperatives
Funding for Food Research Development and training for institutions to come up with new and exciting use of technology to improve the taste, texture and appearance of beef
Controlling the market dominance of major players and giving ample chance to thrive new businesses(Monopoly or oligopoly)
Producer level
collaboration with fellow producers to establish linearity in prices and market approach
Adding good human resource and production techniques to the firm.
Using technology in supply chain like online services.
collaborating with big supermarkets for good shelf space.
Improving shelf life of product with natural preservatives and chilling or freezing techniques
Using new and improved machines to get the best quality product and reduce the cost of labors
Increase the production but maintain Green cap
New product development