Social Media Network - the main benefits (Instagram (The younger but not…
Social Media Network - the main benefits
multiple ways of interacting - page, profile, groups, etc.
Pulse - 3rd party publishing
Personal brand building strong
Static and active approaches
Bridges online and offline
Different uses and expectations in different locals
Intensive - lots of work needed
Older, female demographic
Image-focussed, definite "feel"
Decent business tools
Misconception that it's too simple - it's not!
The younger but not too young image network!
More gender balance
Very high standard required
Visual consistency key
Good advertising options
Owned by Facebook
One of the last remaining "video" networks
Awesome "how to" potential, great for products
Great alternative to blogging, but hard to integrate well into website
Part of the Google network - SERPS!
The mystery network!
Some people get good mileage out of communities
Closely linked to Google (!), Google My Business and SERPS
Worth maintaining & keeping fresh
Paid ads very effective
Excellent community-building features
Extensive support and documentation
Recent changes have left experts confused
takes a surprising amount of interaction
good for community building, chats, etc.
good for customer service
Traditionally a younger user
Lots of corporate tools
Paid ad ops
Super flexible - many good ways to use it