Social Media Network - the main benefits (Twitter (good for customer…
Social Media Network - the main benefits
Super flexible - many good ways to use it
Paid ad ops
Lots of corporate tools
Traditionally a younger user
good for customer service
good for community building, chats, etc.
takes a surprising amount of interaction
Recent changes have left experts confused
Extensive support and documentation
Excellent community-building features
Paid ads very effective
Worth maintaining & keeping fresh
Closely linked to Google (!), Google My Business and SERPS
Some people get good mileage out of communities
The mystery network!
Part of the Google network - SERPS!
Great alternative to blogging, but hard to integrate well into website
Awesome "how to" potential, great for products
One of the last remaining "video" networks
Owned by Facebook
Good advertising options
Visual consistency key
Very high standard required
More gender balance
The younger but not too young image network!
Misconception that it's too simple - it's not!
Decent business tools
Image-focussed, definite "feel"
Older, female demographic
Intensive - lots of work needed
Different uses and expectations in different locals
Bridges online and offline
Static and active approaches
Personal brand building strong
Pulse - 3rd party publishing
multiple ways of interacting - page, profile, groups, etc.