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THE VOICE OF THE MARKET (COMMONLY BENCHMARKED PERFORMANCE MEASURES…

- - - - allows initiator firms to assess their competitive position by comparing products or services with target firms
    - - designing new products or upgrades to current products, its include reverse engineering
    - - perform financial analysis and to compare the results to assess overall competitiveness.
    - - involves observing how others compete
    - - firm focuses its observation and investigation on business process
    - - focuses on benchmarking effort on a single function to improve the operation