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Creativity (A] Modify and magnify (What can be made larger or extended?,…
Creativity
A] Modify and magnify
What can be made larger or extended?
What can be exaggerated?
What can add extra value?
What can be duplicated?
Convert a round section to a straight one?
Can motion, form, shape, colour, sound, odour be changed?
G] Reverse or rearrange
Should we turn it around?
Up instead of down?
Consider it backwards?
What other arrangements might be better?
Interchange components?
Do the unexpected?
C] Eliminate or minimize
Can we remove a feature?
What can we use to replace a feature?
What if a feature were smaller?
Could we divide it into two parts?
B] Wish and wonder
What if …..?
What if …..?
What if …..?
D] Make Analogies
What analogies exist in nature?
What analogous products exist?
How do these products solve the same product functions
E] Combine
Can we combine purposes?
How about assortments?
How about blending?
F] Sketch/use
physical models
What would an idea look like?
How does this model satisfies the function?
What can we change?
I] Adapt
What else is like this?
What other ideas this suggest?
What could we copy?
H] Substitute
What can be substituted?