Creativity

A] Modify and magnify

B] Wish and wonder

What can be made larger or extended?

What can be exaggerated?

What can add extra value?

What can be duplicated?

Convert a round section to a straight one?

Can motion, form, shape, colour, sound, odour be changed?

What if …..?

C] Eliminate or minimize

Can we remove a feature?

What can we use to replace a feature?

What if a feature were smaller?

Could we divide it into two parts?

D] Make Analogies

What analogies exist in nature?

What analogous products exist?

How do these products solve the same product functions

E] Combine

Can we combine purposes?

How about assortments?

How about blending?

F] Sketch/use
physical models

What would an idea look like?

How does this model satisfies the function?

What can we change?

G] Reverse or rearrange

Should we turn it around?

Up instead of down?

Consider it backwards?

What other arrangements might be better?

Interchange components?

Do the unexpected?

H] Substitute

What can be substituted?

I] Adapt

What else is like this?

What other ideas this suggest?

What could we copy?