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Pret Causal Mapping (Innovation/Differentiation (Variety in Menu/Product…

- - - - Open more Veggie Prets (since 2016 there are 3 in London)
        
        Where and How many? Costly ... However, highly popular in London
      - Offer Gluten Free Bread, Dairy Free Alternatives (Oat Milk, Almond Milk)
        
        Con: Expensive, is there that much of a need?, Only necessary for certain markets?
      - Add Allergen Guides on US, Chinese, and Hong Kong Websites
        
        Allergen Guides are on the Rest of the Websites where Pret operates--> reveal that there are limited products for GF, DF, Vegans, Vegetarians (even at veggie pret)
        
        Making the websites standardized World Wide --> or at least having the same features (allergen guides/menu offerings listed)
  - - - Reduction in green house gas emissions
- - - - Increase locations on or near University Campuses
        
        Encourage students to make healthier food choices
      - Encourage communal use through large study tables
- - - - Enhanced brand image
        
        Sustainability :star:
        
        Building and Developing local communities
      - Reduced costs (long term)
        
        Increased efficiency (time, labour, logistics)