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Market Research (Types of Market Research (• Primary research, • …
Market Research
Types of Market Research
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• Gathering data or feedback first-hand, through
• Questionnaires (short and focused, allows open-ended questions)
• Observation (foot traffic, queuing time)
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Market Research Process
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• Assess the most favored designs, flavors, styles, promotions for a product
• Concerned with finding out whether consumers will buy a product or service, and is done by analyzing consumer reactions