Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING PLANNING (ELEMENTS OF MARKETING PLAN (Marketing objectives,…
MARKETING PLANNING
-
-
CUSTOMER PROFILES
The characteristics of consumers of a particular product in different markets based on their gender, age, and income levels, among other characteristics.
MARKET SEGMENTATION
-
ADVANTAGES
• Identify existing gaps and new opportunities in domestic and international markets.
• Design products for a specific group.
• Minimizes waste.
-
TARGETING
• Undifferentiated marketing – mass marketing.
• Differentiated marketing – segmented marketing.
• Niche marketing – more specific segments.
POSITIONING
IMPORTANCE
• Establish which are its close competitors.
• Identify gaps or opportunities in the market.
• Helps target a specific market.
-