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4th Class (Designing a Customer , Driven Marketing Strategy (Marketing…
4th Class
Designing a Customer , Driven Marketing Strategy
Marketing management
Selecting customer to serve
Choosing a value proposition
Marketing Management concept
The Product Concept
The Production Concept
The Selling Concept
The Marketing Concept
The Societal Marketing Concept
Customer Relationship Management (CRM)
Marketing
Feedback
Sales
Support
Marketing Concept (1950)
Marketing Concept
Market
Customer needs
Integrated
Profits through customer satisfaction
Sociental Marketing Concept
Consumers (want satisfaction)
Company (Profit)
Society (Human Welfare)
Selling Concept
Existing
Selling and Promoting
Factory
Profits through Sales Volume
Selecting Customer to Serve
Marketing Segmentation(Definition)
Marketing segmentation basis
Psycho graphic
Behavioral
Demographic
Geographic
Target Marketing
Choosing a value proposition
A Brand's value Proposition to customer satisfaction
Value Proposition business or marketing
Example
Surf Excel
Nokia
Talkshawk
Customer Lifetime Value
Rule # 1
The Customer is always Right
Rule # 2
If the customer is ever wrong Reread Rule # 1
Marketing Plan and and program
4 P's
Product
Price
Place
Promotion
Defination of Markets
Customer Value Proposition (CVP)
Principal Of Marketing