accents and dialects 2nd study guide (methodology of the experiment…
accents and dialects 2nd study guide
William Labov - social stratification or /r/ in NYC stores
RP accents = no /r/ sound in words such as 'car'
if /r/ is present this is called 'rolling of the r'
linguists describe these features as 'rhotic'
in America /r/ is pronounced by MC people
department stores experiment
picked 3 Manhatten department stores
top range, middle range and lower range of fashion range (price)
language was analysed to see if sales representatives mimic the social pattern in pronunciation or /r/
hypothesis of the experiment
high-end stores used /r/ more frequently
middle range stores used /r/ intermediately
lower range stores rarely mimicked the social patterns or /r/
methodology of the experiment
interviewer approach informant and asks for directions
the question asked was: "Excuse me, where are women shows?"
the common answer was "fourth floor"
the interview responds with "excuse me?"
the informant repeated answer with emphatic stress
detailed observation of various status in community
examples include; levels of income
main criticism of objective measurement = based on outsiders
indicators of social class are to do with individuals themselves