Seven Influencer marketing strategies that work (Know how to recruit…
marketing strategies that work
Do it for the right reasons
not because of the trend's popularity
"focus on how they can tell your brand’s story in a meaningful way."
Define the correct influencer personas
"Finding the right influencer persona means that you can target the correct audience"
SpaghettiO’s = moms & dad
Stars-Wars = influencers who loved Sci-Fi
"The audience size of these individuals is of secondary importance to the authenticity of the match they provide for your program"
greater loyalty is found with the mid-grade influencers
More realistic with a mom/a "normal" person than celebrities
Know how to recruit influencers
showing familiarity of their work
Being interested in their content and what they can create for your campaign
playing on an equal playing field
Trust the influencer to tell your story
establishing content guidelines for the influencer
dictating clear, reasonable content expectations with creative guidance
giving them creative liberty
They know their community so trust their ability to interpret your brand’s message
Use proper disclosure
(Federal Trade Commission - Protecting America's consumer)
“is it very clear that the influencer is being paid for this post?”
Cultivate a relationship
Approach influencers as creative and equals collaborators
Think of influencers as creative professionals
"As more people enter this field, it’s important to maintain the human element that makes it successful"