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Chapter 12 objectives MARKET SHARE (measure of competitive effort (measure…
Chapter 12 objectives MARKET SHARE
Kenechi ohmae
purpose of stategic planning
how competitive advantage
measure of competitive effort
sales revenue growth
customer growth
sales volume growth
measure of Market share = % of total sale in market
volume
value
key indicator
sales by expansion
sales by capturing others customer
key focus of private sector = competitive advantage
more customer
Better quality customers
Competitive advantage Definition = ability to deliver value effectively / efficiently
Protection
leverage of distinctive competency/resource
development