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comprehension text 1 (Advertisement (people who like & people who…

- - - - the information itself
      - the importance/urgency/etc of sth.
  - - - warning color (red, etc.): emphasise, dangerous, etc.
      - two words with the same color: readers equal the two things subconsciously (e.g. "smoking" and "danger" are in the same color, making the reader to equal smoking to danger, therefore discouraging them to smoke.
- - - - direct information
      - indirect information(message)
    - - what does it illustrate
        
        only information
      - why it is used
        
        information&intent
  - - - sympathy
        
        encourage(e.g.donation)
      - anger
        
        encourage/discourage
      - fear
        
        discourage
      - curious
        
        persuade/appeal (usually purchase)