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Persuasive Techniques (Appeal (Playing on the audience's emotions,…
Persuasive Techniques
Appeal
Playing on the audience's emotions, fears, needs or desires to persuade them that you are right.
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Evidence
Using statistics, expert opinion, research finding, and anecdotal evidence to prove a point.
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Research, statistics, expert opinion.
Attacks
Portraying opposing views or people as foolish, dangerous, uncaring or deceitful in an attempt to discredit them.
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Humor
Using puns, irony, sarcasm, satire and jokes to discredit opposing views.
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Colloquial Language
Informal, everyday language used to appear friendly and similar to their audience.
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