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AdMod (Revenue (DAU (Installs (ASO (App Store Order), Social/Viral, Store…
AdMod
Revenue
DAU
Installs
ASO (App Store Order)
Social/Viral
Store Feature
UA Campaigns
Retention
D1: Onboarding (40%)
D7: Progression (20%)
D30: Game Depth (10%)
ARPDAU
IAP ARPDAU
ARPPU
Payer Conversion
Ads ARPDAU
Impressions/DAU
Session Length
Imps / Session
顯而易見
展示頻率
廣告位置
激勵內容
Sessions / DAU
RPM
User
Format
Sessions/DAU
LTV (life time value)
Ad impressions/session
DAU
Retention
ARPDAU
Time/Session
RPM