Please enable JavaScript.
Coggle requires JavaScript to display documents.
Does your business need audio branding? (Benefits of audio branding?…
Does your business need audio branding?
What is
audio branding?
Sounds generates emotions and impact our mood
Example : nature sounds relax people
Audio branding / sonic branding
signature sounds/musics that express brand indentity
Examples : Skype connection sound / 20th century fox music
Benefits
of audio branding?
Creating a memorable brand identity
Boosting brand loyalty
Inciting certain emotions in people
Impacting people's mood in retail settings
A relaxing tune in supermarket
Rapid music in fast-food
// Buy-Ology
Impacting people's willingness to pay
six notes performed better than either three or nine
Do you
need
audio branding?
Your competitors are building their brand identities through audio.
You’re planning to be distinctive at every point of contact.
You have already established your visual identity through logos and colors.
How to
develop
your audio identity?
Identify what your brand stands for and how you wish to differentiate yourself
// brand's
characteristics
: peace, nature, luxury, youth, etc?
Better
understanding
yoru competitor's sounds to do someting ≠
Maintain
consistency
(Nokia tune)
Consider your target
audience
Younger audience + upbeat tempo
Stressed adults + relaxing tunes, nature
Consider the
emotion
you wish to induce
Not only for giant brands !
"Consistency and repetition are the keys to sonic success."