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Could VR/AR ads be used to indoctrinate us? (The dark side of AR/VR…
Could VR/AR ads be used to indoctrinate us?
The
rise
of VR/AR marketing
Brands
Coca-Cola/McDo : virtual-reality goggles
BMW/Volvo : virtual test drives
IKEA : virtual kitchen
Advantages
Make the experience better
Go viral
Be engaging
People learn better in VR/AR
Truly play with consumer's emotions
Huge boost for marketers !
The
dark side
of AR/VR marketing
It's already difficult to recognize ad content....
VR/AR ads will be even more difficult to notice
Difficult for ad blockers to weed out
Dangerous new level of control over consumers
Truly play with consumer's emotions
VR/AR need
restrictions !