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COMPETING IN A GLOBAL CONTEXT Globe mind map (Globalisation (Drivers…

- - - - Factor conditions
      - Demand conditions
      - Structure of rivals
      - Related industries
    - - Absolute
        
        If cheaper elsewhere, import
      - Relative
        
        Specialised production
        
        Price difference
  - - - Industry competitors
        
        Market share
      - Buyers
        
        One/Many
      - Suppliers
        
        Power
      - New entrants
        
        Ease of access
      - Substitutes
        
        Fulfil needs differently
  - - - Evenly
      - Smoothly
      - Freely
- - - - Employing external firm
        
        Advantages
        
        Defined costs
        
        Knowledge in field
        
        Focus on internal
        
        Disadvantages
        
        Reduced control
        
        Dependency
        
        Information shared
    - - Ownership
        
        Upstream
        
        Downstream
      - Advantages
        
        Control
        
        Supply guarantee
        
        Economies of scale
      - Disadvantages
        
        Reduced market forces
        
        Variety downstream
        
        Supply for better or worse
    - - Technology
      - Cost
      - Strategic alignment
      - Management
    - - Demand visibility
      - Isolate high costs
      - Balance
  - - - UK Top 10
    - - Can be transient
- - - - 60-70% trade within firms
      - Not illegal
      - Arms length principle
        
        Genuine market price
    - - Av. 40.6% Total tax rate
      - Av. 251 hrs to comply
      - Av. 25 payments per year
    - - Competition to attract
      - Tax havens
      - Regulations
      - Base Erosion/Profit Shifting
  - - - Exports :red_cross:
      - Imports :check:
    - - Imports :red_cross:
      - Exports :check:
  - - - Internal financials
      - Country by country
    - - Standards
- - - - Competitive forces
      - Saturation domestically
      - Cost factors
      - Opportunities
  - - - Considerations
    - - WTO
      - NAFTA
      - EU
  - - - Franchising
      - Licensing
      - Direct/indirect export
      - Joint ventures