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Risks faced by Harley Davidson (Country Risk (Piracy in China, Pricing in…
Risks faced by Harley Davidson
Cultural Risks
US, Touring bikes
UK, Styling bikes
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Heavyweight motorbikes in Japan
Customized bikes
Leisure riding in China
Country Risk
Piracy in China
Pricing in China
International Pricing
GDP
Environmental concern in India
transport regulations (China)
trade barriers (India)
Commercial Risk
Credible business partners
Franchising model
Strategic alliances
Currency Risk
currency stability
PPP in terms inflation (demand & supply
Hard and soft currency
All these risks can be managed by deciding on International Marketing mix elements, especially entry decision :check:
International Marketing Mix :check:
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International Product/service
International pricing
International promotion
International distribution