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B207 MAIN THEMES (BRANDING (identity (organisation perspective), reputaion…

- - - - why countries specialise in production of certain goods
      - answers
    - - Diamond
        
        economic contex
      - Five Forces
        
        competitive environment
      - help understand a business'
- - - - provides guarantees, certainties, advantages
    - - costly, hard to balance and implement well
- - - - child labour, environment, slavery- big concerns
- - - - Weakness
      - Strengths
      - Attractiveness
      - foreign environment
        
        MICRO
        
        MACRO
      - Competitiveness