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5 source of value (information (created by "value chain"…
5 source of value
information
created by "value chain" actvties associated with advertisin, public retlations, and brand management (labeling, packaging)
experiential/hedonic value, such as sensory or emotion-based value, through advertising creatively
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environment
created by value-chain activities such as facilities management, interior design, and merchandizing
experiential/hedonic value, such as music that makes shopping more enjoyable.
symbolic/ expressive value, such as holiday decorations that appeal to cultural traditions
functional/instrumental value, such as lighting that makes it easier to read product labels
cost/sacrifice value, such as a shop ping location that has ample and convenient
interaction
Interactions between customers and organizations' employees or systems are created, or enhanced, by value chain activities relating to recruitment and training, service quality, and operation
experiential/hedonic value, such as relational bonds;
symbolic/expressive value, such as the prestige of privileged interactions
functional/instrumental value, such as service timeliness;
cost/sacrifice value, such as reducing the personal investment required to purchase or use a product
product
created by value-chain activities associated with new product development, market research, research and development, and producion
experiential/hedonic value (such as the package of sensory, emotional, relational, and epistemic experiences offered by Club Med)
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cost/sacrifice value (through the product price and augmented product considerations that reduce involvement, investment, and risk)
ownership
faclitated by value chain activities concerned with accouning(such as payment and bills), deliverly (such as product pcking, pcking, shippin and tracking), and transfer of ownership (such as contracs, copyright agreement, and titles)
experiential/hedonic value, such as customer satisfaction with the fulfillment process;
symbolic/expres sive value, such as enhanced product meaning by provid ing tasteful gift wrappingcost/sacrifice value, such as peace of mind provided by automated product tracking systems
functional/instrumental value, such as timely delivery;
cost/sacrifice value, such as peace of mind provided by automated product tracking systems