Please enable JavaScript.

Coggle requires JavaScript to display documents.

4 major types of value (functional/instrumental value (concerned with the…

- - - - minimizing psychological or relational cost
        
        Psychological-relational costs include cognitive difficulty/ stress, conflict, search costs, learning costs, psychological switching costs, and psychological relationship costs, such as attachment
- - - - self-expression-products such as Calvin Klein fragrances, Roots clothes, a Volkswagen Beetle, or Body Shop lotions allow consumers to reflect or express their personalities
        
        Branded products such as BMW, Rolex, and Lee Valley Tools are purchased because of their prestige, satus or image
    - - cultural based, and marketers can develop strateies to appeal to broad segment (therefore doent inclide personal meaning)