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Block 2 'Competing in a global context' (strategic focus an off…
Block 2 'Competing in a global context'
competing
indentify
The five forces 'Porter' (1980)
Direct industry
Suppliers
Buyers
Patential
Entracts
Substitute goods and services
Trading factors
absolute comparative advantage 'Adam Smith'
Relative comparative advantage 'David Ricardo'
comparative advantage
The diamond model 'Michael Porter' (1990
Structure
demand controls
related and supporting industries
information
communication
technologies
global economy
money
labour
services
goods
foreign exchange
currency market
supply
demand
government
marketing
interneral
mirco
customers
international
reseller
business
consumer
government
marketing iintermediaires
distributing
selling
promting
retailers
good and services
advertising
suppliers
resources
raw materials
components
relationship
imbalance
cost
disruptions
competitors
direct
substitutes
new entrants
External
social
pressures
lack of awareness
unheathly
technological
strategic windows
predict applications
environmetal
recyclable
innovation
automative
fuel effecticently
safety
recycling componants
political
changes
government parties
memebership
trading
legal
legalisation
regulation
economic
different conditions
expenditure
stimulate innovation
life style
competitive advantage
cost leadership
economics of scale
market share
differentiation
offer
service
marketing
innovation
focus
market segment
niche focus
differentation
cost
strategic focus an off shore matrix
market production
market development
product development
diversification
branding
logos
advertising
design
equity
valuable assets
monetary value
power
reputation
perceptions
ability
consumers
stakeholders
interactions
identity
''kapferer's brand identity prism (2012)
internatalisation
personality
culture
self image
externalisation
physique
relationship
reflections