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Master Dissertation September 2018 (Research approach (Philosophy: no…
Master Dissertation
September 2018
Internal Communications
Measures of internal communications
Newsletter
Content within the newsletter
Social Network integration
own instagram channel for employees
own social network?
Intranet
How are the employees engaging?
do the employees engage?
what would trigger engagement?
what provides actual value for the employees?
How can messages be communicated best?
what do employees want to be informed about?
how to combine "want to be informed" and "need to be informed"
Internal marketing as a planned effort using a marketing-like approach directed at motivating employees, for implementing and integrating organisational strategies towards customer orientation
TC has the customer at heart
Marketing
Digital Marketing
Newsletter
Social Media
Facebook
Twitter
Instagram
Website
Internal Communications
User Generated Content
UGC as an aspect of social media
how can companies use UGC?
for external communication (digital marketing) and internal communication
how can it be used in internal communications?
team building
competence sharing
knowledge application in other sectors
Research approach
Philosophy: no mixed philosophy
Inductive approach
Methods: Qualitative and Quantitative
Interviews and Questionnaire
Data security
just visible for university evaluation
available for the company
Topics present @
Employeer branding
how to develop a coherent marketing strategy within all different countries?
how to reach all employees as they are very widely spread?
which channel works best for communication?
HR Management
Cultural differences
establishment of a digital strategy
how to implement digital strategies?
either pick a single aspect or cover all topics
