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Competing in a global context (Accountancy (necessary for tax (tax issues,…
Competing in a global context
Crossvergence
Organisations shaping culture, not culture shaping organisations
Accountancy
necessary for tax
tax issues
"arms length"
tranfer pricing
International standards converging
IASB
fair & accurate representation
Important for:
Potential investors
Managerial accounting
Stakeholders
Evolution of financial regulation
Marketing
The Marketing Mix
Brand Identity
Innovation - lifeblood of the brand
Kapferer 2012
Brand Identity Prism
Brand Architecture
Role of brand for organisations
Role of Brand for customers
Competition
five forces model
Porter
can come from unexpected places
Substitutes
Suppliers
Practices learnt from other organisations
Convergence
Best Practice
Global
adopt practices
Divergence
Act on a local level
adapt to local cultures
Regional differences