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Product Development | Traction (3 Month Plan) (TRACTION (Create the…
Product Development
|
Traction
(3 Month Plan)
TRACTION
Create the SOBU Community
Set Community User Goal and Timeline + Goals
Sell Products
T-Shirts
Ornaments
Socks
etc
Create the SOBU Brand
Timeline? + Cost + Establish Goals
Create a Lead Generation page
Timeline? + Cost + Establish Goals
INSTAPAGE.COM
Create a Logo
Timeline? + Cost
PRODUCT DEVELOPMENT
Create the MVP
(a Web Portal-App)
A Beta of the App
Test Group will be from
the SOBU Community
sobu.today
sobu.club
sobu.online
sobu.world
sobu.tech
sobu.io
sobu.network
sobu.life
Create the 1st of three events that lead to the Grand Launch
Proposed Launch cities
LA / NYC / TORONTO / MONTREAL /
VANCOUVER / BALI / DUBAI / LONDON / TOKYO / MIAMI
Professionally filmed
With all financial break-even known
Planned and coordinated by Event Planning Company
Target major events and their audiences
Target major and minor Fashion Week
These launches lead to the ultimate launch and break out of the SOBU organization. Who in the initial stages focuses on
high end events (+$150,000) then later brings it down to
medium ($50,000) and
lower end events (below $50,000)
Ensure the data research can support these numbers
High End Events require
Event Branding
Even Design
Traction Channels
Find out which one works best
Instagram
Blogs
Publicity (speak to media strategists)
Unconventional PR (Publicity Stunts)
Search Engine Marketing
Social and Display Ads (Reddit, Facebook, etc)
Offline ads (magazine ads, news paper ads,) – few start-ups use this method
SEO
Email marketing
Engineering as Marketing (Micro Sites) – Hubspot
Viral Marketing (customers referring other customers)
Business Development
Sales
Affiliate Programs
Trade shows
Offline events
Speaking engagements
Create a Distribution Strategy
Need to ensure SOBU is a
sticky idea**
CREATE A STICKY IDEA
User Acquisition (Traction) Goals:
PHASE 1 – GAINING CUSTOMERS (BY MAKING SOMETHING PEOPLE WANT)
In this phase we have the most holes -
PHASE 2 – KEEPING CUSTOMERS (MARKETING : SOMETHING PEOPLE WANT)
Have reached Product Market fit and customers are sticking around
PHASE 3 – SCALING THE BUSINESS
HAVE ACHIEVED A DOMINANT MARKET POSITION AND READY TO SCALE
Have achieved a dominant market position and is ready to scale
Traction Goals
100,000 Registered
Users in the Community
Have users write articles about their event experiences
Target Blogs
Reward community members when they refer us to friends
Connect with and Reward Top Bloggers
Find influencers