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Determinants of the satisfaction of car owners :oncoming_automobile: (6W…
Determinants of the satisfaction of car owners :oncoming_automobile:
Consumer's satisfaction theory :smiley:
Satisfaction
Expectations
Importance
Overall Affect-Satisfaction Expectations
Fulfillment of Expectation
Expected Value from Use
Customer Satisfaction Index
Loyalty
Determination
Other possible determinants :check:
Appearance / Design
Corrosion resistance
Acceleration Dynamics
Build quality
Smooth running
The car as a whole
Roadability and stability on the road
Heated interior
Clearance
Ergonomics (convenience) salon
Room capacity
Ventilation and air conditioning of salon
Trunk capacity
Fuel consumption
Cost of maintenance and repair
Service
Car price
Prestige
Soundproofing
Methods of finding and determining determinants
Most popular criteria in reviews
Prestige
Cost
Quality
Technological difference
Comparable values
Horsepower, volume etc
Engine capacity
Advantages
ABS
Electronic features
Information :information_source:
Literature :books:
Survey
Reviews
Other researches on the topic
6W Method
What?
Research with surveys and analysis
Where?
Survey on the internet
Who?
Ryakhovskaya K
Potetyunin N.
Sugak M
When?
ASAP
Why?
To be successful
To fill the gap in research area
To have a possibility to use the results in business
Which?
JRP