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Aesthetic (minimal design (no ads (ads disguised as products, nice looking…
Aesthetic
minimal design
basic colors
white and black
MUJI colors
photos, no text
black and white photos
color on hover
no ads
ads disguised as products
nice looking ads
tiny ads
horizontal scroll
no clumping
basic categories
clothes
men
women
kid
household items
kitchen
living room
subcategories hidden
reveal on hover
reveal on click
stationery
sale
see Readability
icons
cart
bag
user
person's head
smiley face
wishlist
heart
category icons
see Ease of Use