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B207 Block 2 (defining a brand (brand equity, brand identity, brand naming…
B207 Block 2
defining a brand
brand equity
brand identity
brand naming
brand reputation
global and local branding
offshoring and re-shoring
domestic sourcing
reactive international sourcing
proactive international sourcing
global sourcing networks
economic and financial flows in a globalised world
the balance of payments
portfolio investments
foreign direct investments
globalisation
global culture
convergence
adopting similar values + processes
divergence
same assumptions and practices of internal/localised context
crossvergence
innovation + adaptation linked together
global knowledge, local needs
employee relations
international focus
HRM
international labour market
competing in a global context
comparative advantage
relative comparative advantage
internationalisation
international operations strategies
home country operations with exports
regional operations
multi-domestic operations
global coordination operations
operations input-process-output model
supply chain management
vertically integrated supply chains
bullwhip effect
international financial institutions
world bank
international monetary fun
global imbalances
2008 financial crisis
international tax rates
tax rates and multinational corporations
exchange rate issues for businesses