Please enable JavaScript.
Coggle requires JavaScript to display documents.
Competing in a global context :globe_with_meridians: (Ethics :check:…
Competing in a global context
:globe_with_meridians:
Global trade environment
:chart_with_upwards_trend:
Competitors
Absolute Comparative Advantage
Relative Comparative Advantage
Opportunities
Threats
Porter's Diamond Model (1990)
Porter's Five Forces of Competition (1980)
Financial Flows
:money_with_wings:
Taxation
OECD
BEPS project
Exchange rates
#
Operations
:factory:
Operations strategy
Global supply chain
#
vertical integration
Outsourcing
Benefits
Cost reduction
Disadvantages
Time
Carbon footprint
Off-shoring/re-shoring
#
HRM
#
#
Globalisation
:person_with_blond_hair: :person_with_pouting_face::skin-tone-5: :globe_with_meridians:
#
Convergence
International norms
Cost reduction
Ethical
#
Improved business relations
Divergence
Local/parent company norms
Bucking the trend
Cross-vergence
Best of both
Glocalisation
Innovation
Multi-culturalism
#
International marketing
:newspaper:
Entering and operating
#
Joint ventures
franchising
Direct/indirect exporting
Branding
Karferer's brand identity prism
Global brand
International brand
Local brand
Brand tribes - tribal clover
Macro-environment
Consider characteristics of country entering
Trading systems
Socio-economic considerations
technological considerations
Economic considerations
Political and legal considerations
Ethical considerations
#
Ethics
:check:
Corporate social responsibility
Customer protection
Commercialisation and cultural homogenisation
Targeting low income in developing countries
Geographical segregation