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Tom Mercer Tom (Innovation (Service innovation, Incremental innovation,…
Tom Mercer
Innovation
Service innovation
Incremental innovation
Product innovation
range of flovours
Need for Acheivement
future oriented
worked hard
wanted to be sucessful
time management
Opportunity Seeking
Farmer background-knowledge of products
Healthy breakfast not available
search for information
solution for customer problem-ready to eat
Risk Taking
first to the market
product not tested before
time and money
Resource Management
got a friend and his mother to help and invest
his personal time
invested his money
Autonomy
he took control
was in charge
he did things in his own way
Persistent
hard work
has expanded the business
being thrown out
