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Competing in a global context (INNOVATION pulb (developments &…
Competing in a global context
INNOVATION
digital
multicultural staff
diversity
talent
new ways of doing
processes & operations
profit
Crossvergence
developments & influence
ethical issues
environmental issues
economic
marketing
branding
COMPETITION
COMPETITIVE ADVANTAGE
supply chain agility
vertically integrated
international operation strategy
outsourcing
cooperation across all functions
unsiloing (Porter)
City vs Country
:red_flag: security
:check: Learn & share ideas
innovate :
own economic climate
analyse
Porter's (1980) 5 forces model of competition
absolute- (Smith, 1776) & relative comparative advantage theory (Ricardo, 1819)
profit
economies of scale
finance
currency markets
foreign investments
:warning: CSR corporate social responsibility
ethics
marketing
consumer protection
corporate strategy
LEARN
'
CLOGALISATION
'
LOCAL
needs
norms/ tastes
rules & requlations
values
methods
outsourcing
offshoring/ re-shoring
internationally based call centres
Divergence
globalisation vs customisation- marketing
BRANDING
MULTINATIONAL CORPORATION
economic influence
:red_flag: international tax
:red_cross:transfer pricing
:check: BEPS
IFRS standards
ethics :warning:
regional differences still matter
DECIDE: innovation/ caution/ knowledge
GLOBALISATION
UNDERSTANDING CONTEXT
operating environment
awareness of what is happening around you
INTERNATIONALISATION
Effects
micro- & macro environment
business functions
less boundaries
Internet
technological developments
countries selling worldwide
GLOBAL CULTURE
rules
:check:
shared
EU
WTO
:red_flag:
different laws & customs
want to protect own :
analyse
Convergence
STEEPLE
international labour market
