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Block 2: Competing in a global context kTMbe7b9c (The need for Innovation…

- - - - Specialisation(3)
        
        Comparative advantage(3)
        
        relative
        
        absolute
  - - - Buyers
      - Suppliers
      - New entrants
      - Industry competitors
      - Substitutes
- - - - Vulnerable consumers
- - - - Exports/Imports
- - - - Indirect Exporting
      - Joint Ventures
      - Strategic Alliances
      - Global Strategic Alliances
      - Licensing
      - Franchising
      - Contract Manufacturing
      - Management Contracting
      - Direct Investment
      - Direct Exporting
    - - Local context and needs #
      - PESTLE Factors
      - Stakeholders
  - - - Content
      - Image
      - Identity
        
        Brand Identity Prism
      - Name
      - Equity
    - - Creates a Community
        
        Brand Tribes
      - Differentiation
      - Added Value