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Arcadia Group PEST Analysis (ECONOMIC (ALLOWS US TO SEE WEAKNESSES OF A…
Arcadia Group PEST Analysis
POLITICAL
BREXIT
WILL IMPACT ARCADIA AS A BUSINESS IN MANY WAYS
ALREADY CAUSED MASSIVE AMOUNTS OF POLITICAL INSTABILITY WITH THE GOVERNMENT AND MULTIPLE CABINET CHANGES
WILL LEAD TO CHANGES IN UK LEGISLATION WHEN OCCURS FULLY
TRADE
WITH BREXIT THE GOVERNMENT MUST ENSURE THAT TRADE NEGOTIATIONS DO NOT IMPACT ONLINE RETAILERS LIKE ARCADIA
WHAT TO DO?
SHORT TERM: MAXIMISE CURRENT LEGISLATION
LONG TERM: HAVE AN IMPACT PLAN FOR PREPERATION OF WHEN BREXIT OCCURS IN A FEW YEARS.
BREXIT VOTE IMPACT
PRICE OF STERLING REDUCED
CAN LEAD TO HIGHER COSTS THUS INFLATION AND DAMAGE MARGINS
AFFECT ARCADIA DUE TO OUTSOURCING OF PRODUCTION OF GARMENTS
TRANSITION SO ALL PRODUCTION IS OUTSIDE EUROPE BEFORE BREXIT OCCURS
WEAKER £ = RISE IN IMPORTING OF GOODS AND RAW MATERIALS
LEAD TO INCREASE IN PRICE OF PRODUCTS
BUT SELL CHEAPER OVERSEAS
EXPAND ABROAD
ECONOMIC
ALLOWS US TO SEE WEAKNESSES OF A BUSINESS AND ITS STRENGTHS OVER THE YEARS BY LOOKING AT SALES AND PROFITS
CPI
STRCT PLANNING PERMISSION
DEVALUATION
SOCIAL
FASHION FOOTPRINT
IMPROVE WORKING CONDITION AND SUPPORT SUPPLIERS
BIG RECOMMENDATION TO INCREASE SIZES AVAILABLE
MINIMISE ENVIRONMENTAL IMPACTS
TECHNOLOGICAL
PRODUCTS BEING ADVERTISED ON SOCIAL MEDIA BY SPONSERS, CELEBRTIES AND CONSUMERS
MAJOR FOR YOUTH FASHION AND SOCIAL MEDIA GENERATION
BUT ISSUE IS LIFESTYLE CHANGES
SHOULD HAVE 14+ SIZES IN STORE
ARCADIA SHOULD HAVE INCLUSION OF NORMAL SIZED WOMEN ON THEIR WEBSITE AND SOCIAL MEDIA.
SHOULD KEEP IN MIND COMPETITIVE SPACE ONLINE